Beauty Launch: All Channels
Custom GIF for all social and email channels to officially launch our new beauty line. Became the most viewed Instagram story in company history.
Campaign Design: Email, Web & Social
Custom composite image spearheaded this 360 campaign that was promoted on web, email, and social channels during the pandemic. As with all multi-platform campaigns, multiple device use was considered and backed with conversion-focused design.
Event Announcement
Created using established brand guidelines for typography and color palette, and imagery.
Social Media Assets
Digital assets told the brand's wellness story on Instagram stories, posts, and IGTV. Cross-promoted on email campaigns and other customer touch points.
Wellness Warriors: Email + Social
Announcing company initiative for folks to nominate "wellness warriors" on the frontlines of the pandemic. Promoted across all marketing channels including email and social platforms.
Social Ad
Custom GIF for social media ad showcasing press attention to create credibility and drive traffic.
Beauty Line: Art Direction & Photoshoot
Art directed a photoshoot for a new beauty product line. Oversaw creative staging, shot lists, crew, and ran the 10-hour shoot. Created concepts for each product, and styled and sourced all materials.
Behind the scenes
Beauty line color concepts
