Clean Beauty Launch
I was thrilled to be at the forefront of the company's clean beauty debut, which included a portfolio of five organic beauty supplements. The custom-designed GIF announced the news on all social channels, and became the most viewed Instagram story in company history. The products were available at Ulta Beauty shortly after.
Clean Beauty Line: Art Direction & Product Shoot
Art directed the photoshoot for New-Zealand originated company Ora Organic's new beauty line. Oversaw creative staging, shot lists, crew, and ran the 10-hour shoot. Created concepts for each product, and styled and sourced all materials.
Behind the scenes
Beauty line color concepts
Campaign Design: Email, Web & Social
Custom composite image spearheaded this 360 campaign that was promoted on web, email, and social channels during the pandemic. As with all multi-platform campaigns, multiple device use was considered and backed with conversion-focused design.
Promotional Event Announcement
Designed with established brand guidelines for typography, color palette, and photography.
Social Media Design
Digital assets gave voice to the brand's clean lifestyle story across Instagram stories and posts. Cross-promoted on email campaigns and other customer touch points.
Animated Campaign Design: Email + Social
Animated graphic announcing the company's initiative for folks to nominate "wellness warriors" on the frontlines of the pandemic. Promoted across all marketing channels including email and social platforms.
Animated Social Ads
Custom GIF design for social media advertising showcasing press attention to boost credibility and drive traffic.
