The Simple Ways

Visual identity and responsive web concept for a holistic health company. The brand's vision was to be a friendly but credible voice to provide people with natural solutions for health restoration. With a trained medical background, the founder created The Simple Ways after experiencing both health worlds. Goal: Avoid kooky and hippie. / CHARLOTTE, NORTH CAROLINA

Custom Logo with Brand Mark

S-shaped vine in original lockup with word mark. Vine to be used alone as brand mark when appropriate.

Full Visual Identity System

Full visual identity creation included a custom logo with an S-shaped vine for "The Simple Ways," a clean rounded primary typeface and a warm, earthy color palette.

Mobile-Optimized Site

Website concept highlighting the brand's three areas of expertise for an easy navigation in a field that can be difficult to grasp at first.

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