Visual identity and responsive web concept for a holistic health company. The brand's vision was to be a friendly but credible voice to provide people with natural solutions for health restoration. With a trained medical background, the founder created The Simple Ways after experiencing both health worlds. Goal: Avoid kooky and hippie. / CHARLOTTE, NORTH CAROLINA
Full Visual Identity System
Full visual identity creation included a custom logo with an S-shaped vine for "The Simple Ways," a clean rounded primary typeface and a warm, earthy color palette.
Mobile-Optimized Site
Website concept highlighting the brand's three areas of expertise for an easy navigation in a field that can be difficult to grasp at first.
